3D was a favorite topic at Sunday’s Panasonic press conference, which included a screening of material captured with the AG-3DA1 HD 3D camcorder and projected on a 152-inch Panasonic plasma display. Joe Taylor, chairman and CEO of Panasonic Corp. of North America, reviewed the range of products designed to bring 3D assets “from the camera to the couch.”

Discussing the company’s partnership in three soon-to-launch 3D channels with DirecTV, Taylor acknowledged that the driving force for 3D distribution is, of course, 3D content and programming. To that end, he announced that AEG/AEG Digital Media is constructing a 3D-production studio in the L.A. Live complex in Los Angeles, equipped with Panasonic HD 3D solutions and designed to encourage production of more original content.

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Addressing a concern frequently mentioned with 3D — the psycho/physical effects of 3D viewing — Taylor noted that Panasonic will be working with the Entertainment Technology Center to create a standard of 3D production guidelines to guarantee a “comfortable, safe, immersive viewing experience.”

A number of new products that are viewable in Panasonic’s booth, along with the AG-3DA1 HD 3D camcorder, were highlighted by Joe Facchini, vice president of sales & product management, Media & Production Services, Panasonic Solutions Company, including the AG-AF100 micro 4/3-inch video AVCCAM HD camcorder, AG-HPX370 P2 HD camcorder, AG-MSU10 P2 media storage unit and AJ-HPD2500 solid-state P2 HD recorder.

—Cristina Clapp, Videography