“Today, a kid in his bedroom can have the same technical capability as a large post facility,” said Blackmagic Design CEO Grant Petty at the Monday press conference. “The only thing that matters is the creativity of the user, not the budget.”

Nothing underscored this perspective more than the company’s new DaVinci Resolve 7.0, which includes support for the Mac OS X platform with a software-only model starting at just $995 — rather than DaVinci’s old pricing from $200,000.

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After Blackmagic acquired the venerable company last year, many speculated that a new, low-price DaVinci offering wou ld be in the works, but few probably suspected how rapidly this “revolutionary change in color correction,” as Petty described it, would occur.

Uncertain as to whether 3D is a “fad or a trend,” Petty explained how the company’s new products — including the DeckLink HD Extreme 3D capture card and HD Link Pro 3D monitor solution — are stereo-capable but not dedicated.

“We didn’t want to offer 3D-only products,” he said. “Rather, we added 3D to normal ones.”

—David E. Williams, DV Magazine