Last year’s sessions on video
gaming were so successful they
are back again at the 2010 NAB
Show bigger and better than
ever.
Today’s Super Session, “Convergence in
Entertainment and Games,” 1 p.m., moderated
by Megan Gaiser, president and CEO of HER
Interactive, will bring leading figures from the
games, film and mobile industry together for
an in-depth look at the future of collaboration
in entertainment.
Gaiser’s focus will be on how top television
properties can grow revenues through games
and interactive approaches instead of merely
competing with them.
“Producers, networks and even local
broadcasters have more opportunities than
ever to reach their audience in this expanded
landscape of information and media options,”
Gaiser said. “Success depends upon your
ability to segment, communicate and resonate
with customers across seemingly disparate
media channels, all while maintaining a strong
strategic brand umbrella.”
Panelists Dale Strang, CEO of Viximo;
Reto Bodmer, COO of Evolved Games; and
Sebastien Halleux, co-founder of Playfish,
will share specific examples of their success in
blending the best of traditional and interactive
entertainment to remain focused on their core
product while still leveraging all this new
opportunity.
This afternoon’s other gaming sessions can
be found as part of the new Broader-casting
Conference schedule.
“She’s Got Game: Exploring the Rising
Importance and Influence of Women in
Interactive Entertainment,” 2 p.m., will herald
the fact that women now represent more than
45 percent of the video game marketplace.
Moderator Belinda Van Sickle, president
of GameDocs and chairperson of Women in
Games International, will lead a panel looking
into ways to build franchise brand loyalty and
increase profits by tailoring the marketing of
games to women.
“Video games are the highest grossing
form of entertainment in the world, and the
game industry is experiencing a quiet, internal
revolution fueled by women inside and
outside the business,” Van Sickle said. “This
session will increase your understanding of
a growing force in video games: women as
producers and users.”
Panelists for “She’s Got Game” include
Jennifer MacLean, CEO, 38 Games; Kellee
Santiago, co-founder and president of That
Game Co.; and Megan Gaiser.
“Women are not new to the game industry,
but they are an intrinsic part of the re-invention
of the playing field,” Van Sickle said. “NAB
Show visitors who attend this session will gain
insight on the workings of the game industry
from some of the field’s most experienced
vets who happen to be a part of the biggest
revolution in games in years.”
Dale Strang, CEO of Viximo, will lead the
session “Global Games: How International
Markets Are Playing a Leading Role,” 3:30
p.m., reaching from the massive popularity
of casual games in Asia to the latest gaming
innovations from the United Kingdom and
India.
“Historically, console gaming has a been
all about the platforms and the territories,”
Strang said, “meaning that, for example,
Sony ruled North America with PlayStation
while Nintendo did especially well in Japan.
Now, however, everything is proliferating
and new platforms for gaming such as cell
phones and laptops have increased the global
opportunities.”
Strang and his panel, which includes
Daniel Kim, CEO of Nexon Games and Sean
Malatesta, CEO of IGFUN, will discuss how
people can create game franchises on various
distribution platforms.
Attendees will discover that today’s games
have worldwide audiences and how they can
profit from the fact that the latest in gaming’s
creative content is coming from many
international sources.