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| Malcolm Gladwell | |
Malcolm Gladwell, author of "The Tipping Point," will discuss creativity and business success in a general session discussion with NAB President and CEO David K. Rehr.
The session, billed as "A Discussion with Malcolm Gladwell," is set for this morning, 9 a.m.
Gladwell was named one of the most influential people of 2005 by Time Magazine and has three New York Times number-one best sellers to his credit, including his most recent book, "Outliers: The Story of Success."
"I am honored and delighted to be part of the NAB Show, and look forward to talking with attendees about the incredible opportunities for collaborative innovation and leadership in content and broadcasting," stated Gladwell.
"This is a very disruptive and challenging time in the industry, but I hope to share some interesting stories about people who are 'Outliers' — those who have taken unusual life experiences and worked collectively to seize opportunities and build success by challenging the status quo during uncertain times."
"Outliers" looks at the nature of achievement and how different types of people build an arsenal of tools for a lifetime of achievement.
Gladwell is a staff writer for The New Yorker magazine where he has covered issues such as teacher hiring practices, the nature of big ideas, and criminal profiling. In 2001, he won a National Magazine Award for his profile of Ronco founder and infomercial pioneer Ron Popeil.
Before joining The New Yorker in 1996, Gladwell was a reporter at The Washington Post, covering business, science and health; he also was the New York City bureau chief for the paper.
In his official bio, Gladwell's work is described by a New Yorker editor as "an idea-driven narrative that's focused on the everyday and combines research with material that's more personal, social and historical."
A similar approach is used in his books to examine why change happens (The Tipping Point); how sudden, unconscious decisions are made (Blink); and why some people are successful (Outliers). In each case, Gladwell seeks to examine conventional notions and to help the reader find new ways to approach situations.
On his Web site, Gladwell says that his books are "... all attempts to make us think about the world a little differently. The hope with "Tipping Point" was it would help the reader understand that real change was possible. With "Blink," I wanted to get people to take the enormous power of their intuition seriously. My wish with "Outliers" is that it makes us understand how much of a group project success is."
Rehr described Gladwell as a visionary social science thinker.
"His insights into the qualities that create and nurture success have been used by people and organizations globally. We look forward to an illuminating conversation with Malcolm, and a very engaging interactive session between him and our attendees."