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Kelly Day
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Internet-based video delivery services are presenting challenges and opportunities for broadcasters, many of which will be discussed in today's Super Session "Not Broadcasting as Usual: How TV and Broadband Can Survive Together," 9–10 a.m.
The session includes several powerful industry executives, who will speak candidly about the often confusing intersection of broadcasting and broadband.
Moderator Edward K. Moran, director of insights and innovation for Deloitte, is a subject-matter specialist for media and telecommunications technology, and he advises companies in the areas of strategic planning, product innovation, competitive positioning and digital convergence.
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Buno Pati
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Joining Moran on the panel is a wide range of senior industry executives with experience in content creation, distribution and the realities of the Internet. These include Buno Pati, Ph.D, co-founder and CEO of Sezmi Corp.
Sezmi integrates live television, on-demand movies and shows, and Web videos to create a seamless and personalized experience for each viewer.
The system combines the benefits of digital television with broadband to create a video entertainment service that brings the targeted and interactive advertising capabilities of the Internet to television.
MTV has been at the convergence point of music and video for three decades, and change is a way of life for the network. Panelist Carolyn Everson is the chief operating officer and executive vice president for ad sales at MTV Networks. Everson, who holds an MBA from Harvard, and has held a number of jobs in the media industry, including vice president and general manager of several digital businesses at Primedia.
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Carolyn Everson
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Discovery Networks has excelled at creating niche networks and developing entertaining programming. Kelly Day, chief operating officer for digital media and commerce at Discovery Communications, is in the middle of the network's efforts to extend its reach over broadband. In the media industry for many years, some of Day's career was spent at AOL in a variety of digital media/commerce positions.
Vern Fotheringham, president of the CTB Group, brings a strong digital innovation background to the panel. CTB Group derives its name from "cellular terrestrial broadcasting," and its technology is on display in the exhibit hall's International Research Park. Fotheringham is co-author of the book "Wireless Broadband."
No one knows for sure how broadband and broadcasting will look in five years. The Internet is open for business, and understanding the nature of commerce and entertainment on the Web is necessary for any broadcaster to thrive in the future.