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Reporting From Outdoor Exhibits

April 13, 2011

Ronnie Schronce of Keeper Technology makes the point that you don’t want “unintelligent storage.”

To many attendees at the NAB Show, the outside exhibits are just something you walk through on the way from the Central Hall to the South Hall. A steady stream of people ply this shortcut, but only a few peel off to visit one of the outside exhibitors. The few who visit these exhibitors get to see the too-big-for-the-show-floor trucks and trailers that comprise a healthy part of the outside exhibits. For example, NEP had one of its big production trailers open for tours.

NEP crisscrosses the country — and even has rigs positioned in Europe — to handle live remote broadcasts. The company not only operates dozens of full-HD production trucks but also builds and refurbishes production trucks.

At the moment, NEP has two 3D production trailers and is waiting to see if there is demand before building more.

Another truck builder in the outside exhibits is Accelerated Media Technologies (AMT), which was launched a couple of years ago by several people with long experience at truck fabricators.

“It’s not easy starting a manufacturing business these days,” said Peter Deary, vice president of manufacturing for AMT.

Tricky start notwithstanding, Deary said that AMT has a backlog of orders through September 2011, and it expects to receive more at the show.

3ality Digital staff sets up 3D production gear, while jump shots are practiced at the company’s basketball court.
This is Las Vegas, and outside is where the sunshine is, so it shouldn’t be surprising that there are several exhibitors showing solar power solutions. Solergy displayed its novel solar energy collection system, which can generate electrical power and thermal energy at the same time. Studded with lenses, the system on display can deliver 2.5 kW of electricity, as well as 4 kW of heat generation. And this is from a reduced-size system created for tradeshows.

Is that ... a walking garbage can?!? Ronnie Schronce of Keeper Technology beams a wide smile from inside a metal trash can — complete with galvanized lid for a hat — to illustrate “unintelligent storage.” Nearby is Keeper Technology’s RV, which has a demo room featuring its Motion Media Suite for intelligent archiving of audio and video files. At the end of the outside exhibits is the large display and production facility for 3ality Digital, a provider of 3D hardware and production systems.

It’s a two-part display, with technical equipment inside a spacious tent and a basketball court just outside.

As people shoot baskets, cameras capture the action in 3D. Don’t be surprised if you see clusters of viewers wearing 3D glasses ... you might even want to slip on a pair yourself, as the effect is pretty convincing.

Some of us have to use video gear and can’t spend the day shooting hoops. West Barba of On Call Communications had a camera on his shoulder, shooting a live uplink for Fox News in New York. Fox wanted to get a demo of On Call’s remote capabilities, and what better place to do it than from the exhibits at the NAB?

If you don’t spend time outside, you miss exhibits with a different ambiance than under the roof of the Convention Center. Outside, it’s a loosen-your-tie atmosphere that’s a little more relaxed than inside the hulking halls to either side.

-- Bob Kovacs, TV Technology

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